Episode 98: The Antidote to Racism in Business with Trudi Lebrón
“Think of the 'anti' in 'anti-racist' as antidote, like the solution to the problem. And so anti-racist and anti-racism is about the solution.”
-Trudi Lebrón, The Everything Belongs Podcast
Today on the Everything Belongs Podcast, Madison is in conversation with Trudi Lebrón. Trudi Lebrón is the CEO of ScriptFlip! LLC and creator of the Institute for Equity Centered Coaching. By the time Trudi was 16, she had two children and had dropped out of high school—all the odds were against her. Today, Trudi runs a million-dollar coaching and consulting firm, helping entrepreneurs and coaches build antiracist businesses and become equity-centered coaches and leaders through ScriptFlip! certification programs, consulting packages, and executive coaching. Trudi holds a BA in Theatre, a Master of Science in Psychology, and is currently ABD in a PhD program in Social Psychology.
In this episode, Madison and Trudi speak on the lenses she brings to her DEI work, including young, single mother, high-school opt-out, and college graduate, as well as why seeing that "Anti" means "antidote" helps us understand what anti-racism is. Plus, Trudi discusses running and creating a value-based business, and why building an ethical business based in DEI and justice doesn't have to be anti-capitalist or against the building of wealth.
Listen -
In this episode, we talk about:
The lenses Trudi brings to her work, including being a young, single mother, high-school opt-out, and college graduate
Navigating choice, liberation and agency through these life experiences
How Trudi got into DEI work through research and work with at-risk young adults and then moved into consulting with businesses
"Anti" meaning "antidote" and using this frame to understand our anti-racism approach
Knowing where to do our work and where not to exert energy
Running and creating a value-based business
Understanding what it means to "show up and serve"
The difference between being a :do-gooder" and "doing good" by your values
Building an ethical business based in DEI and justice, without being an anti-capitalist
